Searching for your marketing ideas

As you all know by now, I am starting a tour group for those individuals who seek to eat authentic unadulterated Chinese cuisine and delve deeper into the culture than any competiting offering. I want to bring China to the masses, and I would like you to help. How do you think I should market the wonders of Chinese culture and more so the wonders of Chinese cuisine? How do you think potential customers would like to hear about traveling to China, Sichuan province, and indulging in its intriguing splendor? Internet, traditional advertising, buzz marketing, it is all open to discussion and debate. I look forward to hearing your opinions and ideas.

Exploring Culture Through Food

The fundamental basis for our Sichuan tour is not merely to eat great food and learn how to make it but fully involve yourself in an elusive and fascinating culture. If you believe traveling is a sum of pictures taken you probably would not enjoy traveling with me.

When traveling to a country where the vast majority do not speak the same language you speak, it can be quite challenging to get a sense of the "real" experience that you were originally searching for. The exotic notion you once had in your head become filled with mundane picture posing or banal picture taking. What would impress the people in your office or what sight could you display to your family on a Thanksgiving slide-show. Your vacation becomes less of an escape, but something that keeps tying you to the place you were trying to leave.

As this blog develops, I would love if readers would share a small story about their most illuminating travel experience.

P.S. Duzi Tour's website is currently being developed, and you will be the first to know when we get something up.

Inaugural Post

This is the first of many posts dedicated to exploring and eat in China. I will be starting this summer taking Americans into China to enjoy the culinary exploits as well as bring home not only a unique cultural experience, but also the ability to create and share the knowledge and experience gathered while in China.